New Horse Racing Betting Sites for UK Customers

Everyone who has even an occasional flutter on horse racing knows many of the popular betting sites. The likes of Bet365, Coral, Ladbrokes and Betfair are certainly top bookies; and they have a lot to offer to their customers. But sometimes it can be fruitful to assess whether or not the grass is greener elsewhere; that is, to seek out a few new horse racing betting sites.

Whether you are looking to bet on the Cheltenham Festival, the Grand National or a midweek handicap at Catterick, using a decent bookmaker is certainly advisable.

In this article we will outline some of the reasons why you might want to join a new betting site. We’ll also outline what things you ought to look for in a bookie. But first, let’s give a brief rundown of the best new horse racing betting sites in the UK.

Best New Horse Racing Betting Sites for UK Customers in 2019

RaceBets – Horse Racing Specialist with Massive Range of Markets

We have worked with RaceBets for a good couple of years now, and while they are therefore not brand new, they will certainly be new to many customers who may not yet have encountered them.

They are a horse racing specialist bookmaker. You can be sure all their attentions and resources will be focussed on the Sport of Kings.

Here are some of the things we like about RaceBets:

  • Racing Offers – RaceBets has a wide range of horse racing betting offers; with a decent welcome offer, money back deals, odds boosts and more. Check out their Offers & Promotions page for the latest deals.
  • Massive Range of Races – Any decent bookie would be expected to cover all the usual UK and Irish racing. RaceBets also offer markets on racing from as far afield as India, South Africa, Australia, Singapore and Brazil!

888sport – Solid Bookie with Great Reputation

888sport are not a new bookmaker as such, but they are relatively new to horse racing betting, so we’ve included them on that basis. We have been impressed with how well they have taken to horse racing, offering a wide range of markets and some great racing offers and bonuses too.

  • Solid Reputation – 888sport is part of the gambling giant 888 Holdings plc. As such they have an extremely well-funded operation behind the; they have the resources to invest in website usability, betting offers and, crucially, competitive betting odds.
  • Enhanced Odds Offers – 888sport have been known to offer some amazing enhanced odds offers for the Cheltenham Festival, amongst other big events. These can be claimed as an alternative to their standard new customer welcome offer.

Unibet – Slick and Intuitive Betting Site and Good Value Odds

Unibet are another bookie who have come late to the horse racing betting party, but who have embraced it extremely well. They built their name and reputation in mainland Europe as a predominantly football-orientated bookie. But since expanding into the UK market, and into horse racing, Unibet have become a solid bookie with great odds on racing as well as some attractive offers and price boosts.

  • Slick Betting Site – Unibet have re-branded a few times over the years, but they have now settled on an intuitive and crisp website design that makes accessing the different betting markets a simple process.
  • Good Range of Other Products – for those seeking other gambling products such as poker or an online casino, Unibet has those covered very well.

Why join a new horse racing betting site?

There are many reasons people choose to brand out and check out new bookmakers. Here are a few of them.

Free Bets and Welcome Bonuses

Most bookies we work with are also very good at retaining customers by offering an excellent range of markets, great odds, and regular, generous betting offers and bonuses. It stands to reason, however, that bookmakers put a lot of effort and resources into attracting new customers. And that’s why joining a new bookie can pay dividends.

Almost all betting sites offer horse racing free bets of some kind of welcome bonus to new customers who join them. These are often a lot more generous than the ongoing betting offers available to existing customers, and whether they come in the form of a matched free bets, a no lose bet or an enhanced odds deal on the favourite in a race, there is no doubt these can be lucrative if used wisely.

The thing about most free bet offers is that you can only use them once – when you join the bookie. So if you want to get a great value betting offer, it usually pays to shop around and find a new bookie to join.

A Change is as Good as a Rest

Sometimes it just feels like time for a change. If you use the same bookie for your horse racing bets, there are clearly advantages; you’ll know how to find the races and markets you want, you’ll trust them to pay out when you win and you might value their customer services. But if you never try anything new, how will you ever know whether you are settling for second best?

A lot of customers try out a new bookie, claim the welcome offer, stick around for a while to assess how good they are and then, if not impressed, simply return to their regular bookie. But if that’s the case, you’ll at least be safe in the knowledge that you’ve explored other options and found them lacking – and you’ll have bagged a free bet or other bonus in the process!

Limited by Other Bookies

The more successful punters amongst you will no doubt have found out how quick some bookies can be to limit the accounts of people who win bets regularly. It’s not fun doing all the research on a runner and being sure it’s the one for you only to find the bookie will only let you bet a quid on it because your account has been limited.

Some high rollers regularly change bookies after being limited in this way, but because it takes a few minutes to set up a new account, it makes sense to have a few open to give you options if you are looking to place a bet close to the time of a race.

Better Odds / Range of Markets / Betting Offers

Sometimes a new bookie comes out or enters the horse racing arena that is quite simply better than those who exist already. They may offer a much wider range of racing markets to bet on or have loads of racing-specific betting offers (two boxes ticked by RaceBets, for instance).

Some of the more well-known bookies like Ladbrokes or Bet365 clearly know what they are doing. But they might sometimes fall into the trap of believing ‘if it ain’t broke, don’t fix it’. If the majority of their customers seem happy enough they might feel less compelled to innovate. They might be less inclined to develop new products for horse racing punters. New bookies are looking to make a name for themselves meanwhile. They can sometimes come up with new and exciting betting offers, bet types or services to punters.

Things to take note of when picking a bookie for horse racing

Here are just a few things to bear in mind when deciding whether or not to join a new bookmaker. Mainly these sit firmly under the banner of common sense, but we figured they were worth mentioning to be on the safe side.

Regulated by UK Gambling Commission

Clearly when using any online resource these days you really ought to be careful. Especially when it comes to your financial and data security. It is important for bettors based in the UK to ensure that any online betting site you use is regulated by the UK Gambling Commission. They will deal with any disputes or complaints and ensure that the bookie in question sticks to all the rules.

Rest assured that all the bookies we feature on are regulated by the UK Gambling Commission. If you find a bookie that isn’t… simply avoid them.

Read the Small Print

As mentioned, most bookies try to attract new customers with eye-catching betting offers, free bets or enhanced odds offers. It is ESSENTIAL that you read all the terms and conditions of a given offer. Before you sign up to it. In this way you will make sure you understand what you are getting when you join a bookie.

Most bookies these days go to great lengths to make their terms and conditions very obvious. But you still need to take the time to read them. Trust us, it is time well spent.

Some common terms and conditions:

  • Over 18s only – It is illegal in the UK for anyone under the age of 18 to gamble; hence all bookies require customers to be aged 18 or above.
  • UK customers only – Many bookies have geographical restrictions, especially for betting offers. A lot of free bets and bonuses are available only to residents of the UK or the UK and Ireland.
  • Paid out in free bets not cash – Bookies pay out many offers, including most enhanced odds offers in free bets. This is rather than as withdrawable cash. This means you will have to roll over the winnings before you withdraw it to your bank account.
  • Validity – Most betting offers have a time limit, so they may expire after 7 days, 14 days or a month. If you let them lapse you will lose the free bet or bonus in question.
  • Stake Not Returned Free Bets – Many free bet offers do not include the free bet stake in any returns. Suppose you bet a £10 free bet on a horse at 20/1 and it wins. You’ll then get £200 back. (This would be £210 if you have used your own cash to place a £10 stake).